Month: September 2022

This archive contains 30 posts.

Getting Started With the Metaverse

Curious about building customer experiences in the metaverse? Wondering how to get underway?  In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed. Getting Started With the Metaverse Why the Future of the Metaverse Is Important for Businesses […]

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How to Rethink Facebook and Instagram Ad Strategy

Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault?  In this article, you’ll discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results. Why Paid Social Is Important to Marketers Today Paid social occupies a unique […]

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How to Optimize Instagram and Facebook Ads With Meta Advantage

Want better results from your Facebook and Instagram ad campaigns? Are you leveraging the latest Meta Advantage tools? In this article, you’ll learn how to use Meta Advantage to optimize paid Instagram and Facebook campaigns. What Is Meta Advantage? Meta initially announced its Advantage advertising suite in March 2022, positioning it as a tool for […]

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Gen Z Not ‘Friending’ On Facebook

Teens and young adults – those who fall into Generation Z – aren’t doing the “friending” thing as … [+]Facebook is not used as often these days and definitely not at the same rate of Generation X or Millennials. getty Teens and young adults – those who fall into Generation Z – aren’t doing the […]

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Instagram Ads: How to Target Competitor Audiences

Want to improve your Instagram ad targeting? Wondering how to get Instagram ads in front of a competitor’s audience? In this article, you’ll learn how to research and target competitors’ audiences in your next Instagram ad campaign. #1: How to Research Competitors’ Instagram Ads Audience Targeting Before you begin building Instagram ads audiences, take some […]

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Twitter Is Trying To Save Itself By Offering A New Edit Feature

Bydgoszcz (Poland), 20 June 2016, Twitter announced live streaming via its platform … [+] site. Periscope integration has made Twitter the most popular streaming platform in live streaming, making Meerkat almost obsolete. (Photo taken by Jaap Ariens/NurPhoto via Getty Images. NurPhoto via Getty Images How do you feel when you wake up in the morning […]

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Community Development With Token-Gating

Want to build a strong community around a product or brand? Wondering how to use NFTs to manage access to your community? In this article, you’ll discover how NFTs and other tokens can help you develop and gate active, loyal, and engaged communities. What Is Token-Gating? People appreciate being able to gather with others who […]

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Fan Evangelism: How to Create Unforgettable Experiences

Do you want raving fans? Wondering how to build a fan-first experience? In this article, you’ll discover a five-step framework for creating great experiences that your customers and fans will share on social media. Why Experience Marketing Works Using unforgettable experiences to enhance your marketing has two main effects. It delights your audience so they’ll […]

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