Month: June 2022

This archive contains 30 posts.

The business case for marketing balance – Nielsen

The U.S. military flies 70,000 lbs of baby formula to America every month in late May to alleviate the country’s current shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel initiatives […]

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Why Young People Are Using Tik Tok For Financial Advice

Since TikTok was launched in September 2016, it has grown exponentially, becoming the go-to platform for young people across the world, providing not just sources of amusement, but also of information and even advice. FinTok has become the leading source of financial news and advice. Here’s why. Trust in Traditional Financial Advisors and Institutional Investors […]

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How LGBTQ+ audiences are reviving traditional media – Nielsen

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion. Our international LGBTQ+ inclusive media perceptions survey found that emerging media channels have the highest advertising inclusion. Influencers and social […]

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How Brands Can Benefit From Web3

Should you be working Web3 into your business? Wondering how to get started? In this article, you’ll learn how Web3 can enhance your business and discover multiple ways you can begin to integrate Web3 into your business today. Why Is Web3 Important for Business? Right now, four signals point toward a very possible change in […]

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Understanding how campaign optimization pays off in an ever-expanding media landscape – Nielsen

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]

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How to Save Social Media Content for a Marketing Swipe File

Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file? In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently. […]

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How to Identify and Fix Poorly Performing Facebook Ads

Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions? In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives. How to Know When to Update Your Facebook Ads: 3 Places to Look Nearly […]

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