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Are your Facebook lead generation ads providing less-than-stellar results? Do you need fresh ideas for creating and optimizing audiences so you can collect more leads without increasing your budget? In this article, you’ll learn how to build seven highly targeted audiences for Facebook lead gen ads and get tips for incorporating this ad type into […]

Are you using the best Instagram account type for your goals? Wondering which Instagram account type offers the features that best fit your marketing needs? In this article, you’ll discover the differences, pros, and cons of Instagram business accounts, personal accounts, and creator accounts. You’ll also get tips for deciding which one is right for […]

Do you want more sales from your website? Wondering how to test different elements to improve your conversion results? In this article, you’ll learn how to optimize your website or landing pages for conversions with conversion rate optimization. Why Conversion Rate Optimization Is so Important You know how important search engine optimization is to driving […]

Want to improve your social media marketing? Wonder how top marketing professionals are using Instagram, Facebook, and other platforms? In these 11 must-listen episodes of the Social Media Marketing Podcast with Michael Stelzner, you’ll get advice, inspiration, and insights from industry experts. Podcasts Save Marketers Time and Effort A marketer’s job is constantly shifting to […]

The concept of segmentation isn’t new to marketers. Most people use segmentation to send a customized email. Apart from that, segmentation can also be used to understand loyal customer’s behavior as well as create pricing models for the buyers.  Additionally, it’s also one of the most valuable tools to boost leads on social media platforms. […]