How Black audiences are engaging with audio more than ever – Nielsen

February 25th, 2022

Content is the common language for African Americans. U.S. Black Americans spend more time in media than any other population. Content engagement is what drives the most popular hits and trends. Black customers are increasingly taking control over their media and economic influence and investing in Black communities, Black content, and Black experiences. The Black […]

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the importance of Spanish language content – Nielsen

February 24th, 2022

As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.” Maybe it’s my light skin or my name. “Estacie” doesn’t exactly translate very easily. Perhaps it’s the other person’s familiarity with Cuban actors or musicians. Maybe it’s the way that I speak English. I often respond in Spanish “Si, soy […]

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How to Achieve More With Twitter Ads

February 23rd, 2022

Do you want to get better results from your Twitter ads? Curious how to use the platform’s changes to help you get there? In this article, you’ll get tips for using Twitter’s performance advertising and measurement tools to produce better campaign results. Twitter Campaign and Creative Changes Marketers Need to Know Since early 2021, Twitter […]

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Donald Trump’s Twitter Alternative ‘Truth Social’ Launches On Apple App Store

February 22nd, 2022

Topline Donald Trump’s new social media platform Fact Social launched on Apple’s App Retailer early on Monday, establishing a return to social media for the previous President who was banned from all mainstream on-line platforms final 12 months after being accused of inciting his supporters to have interaction in violence through the January 6 Capitol […]

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How to Use Twitter for Professionals

February 20th, 2022

Want to get back into using Twitter for marketing? Not sure if it’s worth applying for a professional account? In this article, you’ll discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform. What Is Twitter for Professionals? Twitter for Professionals is […]

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Facebook Ads Audit Guide: How to Refresh Your Ads

February 19th, 2022

Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click? In this article, you’ll learn six ways to improve your Facebook advertising for better results. #1: Carefully Increase Your Facebook Ad Budget Let’s say you launched a lead generation campaign […]

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NFTs and Marketing: What Businesses Need to Know

February 18th, 2022

Not sure how to promote your NFT? Wondering how to avoid crickets when you launch? In this article, you’ll discover how to effectively market your NFT, including how to activate your community and one key thing to keep in mind when you launch. Why Consider Creating NFTs for Your Business? The most obvious reason for […]

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Instagram Content Strategy: Create Without Burnout

February 17th, 2022

Tired of creating Instagram content day after day? Wondering if there’s an easier way? In this article, you’ll discover how to build an Instagram content strategy that works without leaving you feeling drained, even when you have nothing to promote. Why Instagram Still Matters for Marketers Instagram has been going through quite a few changes […]

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How to Properly Manage Employees

February 16th, 2022

How to Become a Strong Leader as a Manager When it comes to running and maintaining a successful business, managers are key to ensuring everything operates smoothly. The tasks and employees they manage should be met with high standards and strong leadership. This article will cover some of the most practical ways managers can properly […]

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Published under: Marketing News