Facebook Stories Success Guide for Marketers

Want to start using Facebook Stories more in your marketing? Wondering how to incorporate them into your existing content strategy? In this article, you’ll discover how to get the most out of planning, publishing, and analyzing your Facebook Stories content. #1: 6 Reasons Your Business Should Publish Facebook Stories Whether your company aims to boost […]

Read more

How audience-based reach metrics in-flight can boost ROI – Nielsen

Pilots need real-time information to tell them how well their aircraft is performing and whether it’s on course to arrive on time or earlier, using airspeed indicators, altitude indicators, altimeters and more. Landing in the desired place is the ultimate goal. The goal of in-flight information, or optimizing their flight path, is to know and […]

Read more

How to Use Instagram Comments to Turn People Into Customers

Want more engagement and sales from Instagram? Do you have a comment strategy? In this article, you’ll discover how to grow your customers by replying to comments. Why Your Business Needs an Instagram Comment Strategy Instagram comments are much more than a vanity metric. Before jumping into strategy, let’s look at why it’s so helpful […]

Read more

Some Analysts Downgrade Twitter Stock Amid ‘Full Blown Elon Circus’

Topline As speculation continues to swirl around Elon Musk’s $43 billion offer to buy Twitter, more Wall Street analysts are downgrading shares of the social media company, remaining skeptical of the takeover bid and warning it could drag the stock lower. Uncertainty around Musk’s offer to buy Twitter is a “downside risk,” according to experts. […]

Read more