Category: Marketing News

This archive contains 2065 posts.

TikTok Storytelling: How to Stand Out From the Crowd

Want to reach more of your ideal audience on TikTok? Wondering how to tell an authentic story through short-form video? In this article, you’ll find out how to leverage storytelling principles in your content. Why Marketers Should Consider TikTok Everyone who’s spent time on any social media platform, whether they’ve started using TikTok or not, […]

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How to Convert Instagram Story Highlights to Reels

Do you want to get more mileage out of your Instagram content? Wondering how to easily repurpose your best stories? In this article, you’ll get a step-by-step guide for converting Instagram story highlights to reels. Why You Should Convert Story Highlights to Reels Unsure whether it makes sense to turn your brand’s story highlights into […]

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How to Accurately Track Your Facebook Ad Metrics in 2022

Do your Facebook ads seem to be underperforming? Wondering how to reliably track and analyze campaign performance? In this article, you’ll discover 11 steps to setting up an accurate reporting system for your Facebook advertising in 2022, despite privacy restrictions. Why Accurate Reporting for Facebook Ads Is More Difficult As most advertisers know, the release […]

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Improving Instagram Engagement: Research Reveals What Works

Do you want more likes on Instagram? Looking for new ideas to improve your engagement? In this article, you’ll learn about a new data-backed approach for creating visuals that drive better Instagram engagement. What Makes an Instagram Image Visually Appealing? For experienced social media marketers, the visual appeal of an image can seem secondary to […]

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Twitter Deletes Russian Embassy’s Posts Calling An Apparent Pregnant Ukraine Hospital Victim A Crisis Actor

Topline Twitter has deleted several tweets by the Russian Embassy to Britain on Thursday alleging an attack on Mariupol (a city in southeastern Ukraine) was staged Wednesday. They claimed that there was no credible evidence that a pregnant victim had been photographed was a crisis actor, but it was not clear from Twitter. In Mariupol’s […]

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