Category: Marketing News

This archive contains 2152 posts.

Understanding how campaign optimization pays off in an ever-expanding media landscape – Nielsen

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]

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How to Save Social Media Content for a Marketing Swipe File

Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file? In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently. […]

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How to Identify and Fix Poorly Performing Facebook Ads

Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions? In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives. How to Know When to Update Your Facebook Ads: 3 Places to Look Nearly […]

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9 Instagram Bio Ideas for Business

Need to create or update your company’s Instagram bio? Wondering what to include or which features to use? In this article, you’ll learn how to write an Instagram bio for your business using nine essential elements. You’ll also find excellent examples of Instagram bios for businesses across a range of industries. Why Optimizing Your Instagram […]

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The Evolution of Marketing: Community Capitalism

Curious how the growth of Web3 will affect marketing? Wondering how to prepare? In this article, you’ll discover why Web3 represents a new era and what that means for marketing going forward. The Post-Marketing Era An evolution is an improvement upon a specific existence. It isn’t a proclamation that the previous state of that existence […]

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May ushers in the summer of streaming – Nielsen

Television viewing, like other activities has its historical norms. Many are influenced by the calendar. However, streaming continues to grow and claim 31.9% in total television time. May is traditionally the month that TV viewers are at their lowest. And this year was no exception, with total time spent with television falling 2.7%. In comparison […]

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Living up to a brand promise – Nielsen

It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers. According to SME’s fifth Annual Marketing Report, which surveyed marketers from around the world, 36% of consumers are […]

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3 Social Media Marketing Mistakes You Need to Correct

Did you know that social media ad spending in 2020 added up to $132 billion? And it’s growing. According to Statista, for instance, the tally is expected to soar north of $200 billion by 2024. The U.S. is, by far, the largest social media ad market worldwide. However, that doesn’t mean that marketers in other […]

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