Category: Marketing News

This archive contains 2152 posts.

Community Development: Lazy Lions Lessons

Wondering why community is so important to the success of an NFT project? Curious about using Discord and Twitter Spaces to develop NFT communities? In this article, you’ll learn how a hugely successful NFT project set up its community and nurtures its growth, and how partnering with other NFT communities can deliver more value and […]

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The business case for marketing balance – Nielsen

The U.S. military flies 70,000 lbs of baby formula to America every month in late May to alleviate the country’s current shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel initiatives […]

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Why Young People Are Using Tik Tok For Financial Advice

Since TikTok was launched in September 2016, it has grown exponentially, becoming the go-to platform for young people across the world, providing not just sources of amusement, but also of information and even advice. FinTok has become the leading source of financial news and advice. Here’s why. Trust in Traditional Financial Advisors and Institutional Investors […]

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How LGBTQ+ audiences are reviving traditional media – Nielsen

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion. Our international LGBTQ+ inclusive media perceptions survey found that emerging media channels have the highest advertising inclusion. Influencers and social […]

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How Brands Can Benefit From Web3

Should you be working Web3 into your business? Wondering how to get started? In this article, you’ll learn how Web3 can enhance your business and discover multiple ways you can begin to integrate Web3 into your business today. Why Is Web3 Important for Business? Right now, four signals point toward a very possible change in […]

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