Category: Marketing News

This archive contains 2065 posts.

May ushers in the summer of streaming – Nielsen

Television viewing, like other activities has its historical norms. Many are influenced by the calendar. However, streaming continues to grow and claim 31.9% in total television time. May is traditionally the month that TV viewers are at their lowest. And this year was no exception, with total time spent with television falling 2.7%. In comparison […]

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Living up to a brand promise – Nielsen

It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers. According to SME’s fifth Annual Marketing Report, which surveyed marketers from around the world, 36% of consumers are […]

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3 Social Media Marketing Mistakes You Need to Correct

Did you know that social media ad spending in 2020 added up to $132 billion? And it’s growing. According to Statista, for instance, the tally is expected to soar north of $200 billion by 2024. The U.S. is, by far, the largest social media ad market worldwide. However, that doesn’t mean that marketers in other […]

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18 Instagram Caption Ideas for Businesses

Need ideas for your Instagram captions? Want your posts to deliver better results? In this article, you’ll discover 18 caption ideas for Instagram, ranging from engagement and conversation to education and entertainment. Long-Form Captions vs. Short Captions for Instagram Instagram captions have a limit of 2,200 characters, which equals about 400 words for the average […]

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How to Build a DAO: The PizzaDAO Story

Are you thinking of starting a decentralized autonomous organization (DAO)? Wondering how to create and govern a DAO? In this article, you’ll discover what you need to know to start a DAO and the tools to successfully operate one. Why Set Up a DAO? The fundamental premise of a DAO is that it allows you […]

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YouTube for Business: The Easy Path to Content

Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts? In this article, you’ll discover some of the most common mistakes people make on YouTube and how to create better content for your audience. Why Your Business Needs to Be on YouTube YouTube offers your […]

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LinkedIn Ads: How to Research Competitors’ Campaigns

Do you want to run more effective LinkedIn ads? Curious how your competitors advertise their products and services? In this article, you’ll learn how to research your competitors’ LinkedIn ads and get 7 ideas to improve your campaigns. LinkedIn Ads: How to Research Competitors’ Campaigns Do you want to run more effective LinkedIn ads? Curious […]

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Three Differences Between Managers and Leaders

Three Differences Between Managers and Leaders When people think of managers and leaders, they usually conjure up images of autocratic, rigid figures with little in common with the team-oriented and flexible personalities that make up the bulk of management. This might be because many people have never really had a chance to learn about managers […]

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