Category: Marketing News

This archive contains 2065 posts.

How Brands Can Benefit From Web3

Should you be working Web3 into your business? Wondering how to get started? In this article, you’ll learn how Web3 can enhance your business and discover multiple ways you can begin to integrate Web3 into your business today. Why Is Web3 Important for Business? Right now, four signals point toward a very possible change in […]

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Understanding how campaign optimization pays off in an ever-expanding media landscape – Nielsen

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]

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How to Save Social Media Content for a Marketing Swipe File

Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file? In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently. […]

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How to Identify and Fix Poorly Performing Facebook Ads

Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions? In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives. How to Know When to Update Your Facebook Ads: 3 Places to Look Nearly […]

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9 Instagram Bio Ideas for Business

Need to create or update your company’s Instagram bio? Wondering what to include or which features to use? In this article, you’ll learn how to write an Instagram bio for your business using nine essential elements. You’ll also find excellent examples of Instagram bios for businesses across a range of industries. Why Optimizing Your Instagram […]

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The Evolution of Marketing: Community Capitalism

Curious how the growth of Web3 will affect marketing? Wondering how to prepare? In this article, you’ll discover why Web3 represents a new era and what that means for marketing going forward. The Post-Marketing Era An evolution is an improvement upon a specific existence. It isn’t a proclamation that the previous state of that existence […]

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