Category: Marketing News

This archive contains 2065 posts.

How to Run Twitter Ads in 2022

Want to advertise your business on Twitter? Curious what you can achieve and how much to budget? In this article, you’ll get a complete guide to four types of Twitter ads in 2022, including a walkthrough of the available advertising objectives, creative specs, and metrics to watch. The Cost of Advertising on Twitter in 2022 […]

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Social Media Marketing Guide for Holiday Campaigns in 2022

Are you wondering when to plan and launch your holiday campaigns? Looking for a list of key components for your holiday marketing strategy? In this article, you’ll get a complete guide to planning social media marketing campaigns for the 2022 holiday season—from seven essential elements to six recommended timelines. Why Advance Planning Matters for Social […]

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How to Edit Instagram Photos Like a Pro

Do you want to take your Instagram photos from decent to great? Looking for photo editing tips to help? In this article, you’ll learn how to edit photos for Instagram using a combination of pre-production techniques and 15 native Instagram features. How to Plan Instagram Photos Like a Pro: Pre-Production Best Practices From native Instagram […]

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Community Development: Lazy Lions Lessons

Wondering why community is so important to the success of an NFT project? Curious about using Discord and Twitter Spaces to develop NFT communities? In this article, you’ll learn how a hugely successful NFT project set up its community and nurtures its growth, and how partnering with other NFT communities can deliver more value and […]

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The business case for marketing balance – Nielsen

The U.S. military flies 70,000 lbs of baby formula to America every month in late May to alleviate the country’s current shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel initiatives […]

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Why Young People Are Using Tik Tok For Financial Advice

Since TikTok was launched in September 2016, it has grown exponentially, becoming the go-to platform for young people across the world, providing not just sources of amusement, but also of information and even advice. FinTok has become the leading source of financial news and advice. Here’s why. Trust in Traditional Financial Advisors and Institutional Investors […]

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How LGBTQ+ audiences are reviving traditional media – Nielsen

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion. Our international LGBTQ+ inclusive media perceptions survey found that emerging media channels have the highest advertising inclusion. Influencers and social […]

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