Category: Marketing News

This archive contains 2064 posts.

How Brands Can Integrate With Web3

Is your business looking ahead to Web3? Wondering how best to plan experiences to reach customers? In this article, you’ll discover why marketing in Web3 requires a shift away from traditional web-based marketing models and learn how to structure a team that will lead your business forward successfully. Why Brands and Businesses Should Pay Attention […]

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TikTok Content Strategies for Leads and Sales

Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? In this article, you’ll discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions. Why Short-Form Vertical Video Is the Future TikTok might be the youngest of the big social networks but it’s quickly […]

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How to Create and Promote Idea Pins on Pinterest

Want to get your video-based marketing content in front of new audiences? Have you considered Pinterest’s Idea Pins? In this article, you’ll learn how to create Idea Pins with video and how to promote them via Idea ads. What Are Pinterest Idea Pins? Pinterest launched idea pins in May 2021, giving businesses and creators a […]

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4 Ways to Improve YouTube Ads Targeting

Want more control over where your video ads show on YouTube? Wondering how to target your ads to show up on competitors’ content? In this article, you’ll learn how to use content targeting to choose where your YouTube ads display—from certain channels and videos to content that fits specific topics and keywords. What Is YouTube […]

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Social Media Strategy: How to Use Social Proof in Marketing

Want to give your audience more convincing reasons to buy from your business? Curious how to leverage social proof on social media? In this article, you’ll learn how to find and use social proof in your organic social media marketing campaigns and discover social proof examples to inspire you. Social Proof Can Make a Difference […]

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Did Dating Apps Ruin Sex and Relationships?

They were supposed to make it so easy. After all hanging out at bars waiting to meet someone was so antiquated – surely dating apps would make finding a partner and easy sex a breeze. It’s 10 years since Tinder was unleashed onto a world eager for a good dating app. Yup – September 2012 […]

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Bringing NFT Newbies Into Your NFT Project

Want to grow your NFT community? Wondering how to help more people embrace Web3 projects? In this article, you’ll discover the most common objections people new to Web3 have regarding NFTs and learn how to remove those barriers with education and community. This article was co-created by Heather Paraday and Michael Stelzner. For more about […]

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