Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google Universal Analytics vs. Google Analytics 4: What’s Happening? Google is notorious […]

Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly? In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively. Why Marketers Need to Update Twitter Pixel Code For years, Twitter has offered a handful of tools—like the […]

Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed? In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable. What Marketers Should Know About YouTube Shorts Ads Since YouTube launched Shorts in September 2020, the […]

Want to grow the reach of your Facebook business page? Wondering how to take advantage of Facebook unconnected distribution?  In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution. Unconnected Distribution and Facebook Reach Facebook started as a platform for connected distribution. In other words, users would only […]

The COVID pandemic has affected the way businesses and employees travel and interact at events, especially with the big shift towards digital engagement. More communication is being done over email and video conferencing while online engagement has reduced the need to travel. This in turn has led to a decrease in business travel’s share of […]

Want to create a decentralized autonomous organization (DAO) to give all members a voice and vote? Wondering how to structure and grow a DAO? In this article, you’ll discover how to develop a thriving DAO. DAOs: A New Model for Structuring Organizations Many established organizations and institutions have evolved with strict hierarchies in place that […]

Is your Instagram marketing working? Are you using outdated strategies and tactics? In this article, you’ll discover how to audit and improve your existing Instagram strategy. Why Audit Your Instagram Strategy? Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend, […]