Are LinkedIn ads part of your sales funnel? Wondering how to split test your ads in LinkedIn Campaign Manager? In this article, you’ll learn how to A/B test LinkedIn ads’ placements, creative, targeting, and more. Why Split Testing Matters for LinkedIn Advertisers Whether you’re launching a new offer or want to improve existing funnels, you […]

Looking for a new way to engage consumers on Facebook? Want to start more conversations with qualified prospects? In this article, you’ll learn how to capitalize on Meta’s most underutilized ad placement, Click-to-Messenger ads for Facebook Reels. Why Facebook Reels Ads Matter Now Facebook Reels might not generate as much buzz as its Instagram counterparts […]

Wondering how gaming will evolve with AI and Web3? Curious about the future of entertainment?  In this article, you’ll learn how AI is impacting Web3 gaming. Why Game Developers Should Consider Web3 When discussing if, how, and when any business should enter Web3, skepticism is a natural part of the conversation.  That skepticism is rooted […]

Need a way to re-engage people who don’t purchase your products or services? Looking for a strategy that doesn’t involve ads? In this article, you’ll discover how to target visitors to your website organically with emails. Why Email Still Wins in 2023 The idea of owning your audience is getting rarer for online marketers. Facebook […]

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel?  In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […]