Category: Marketing News

This archive contains 2064 posts.

Using LinkedIn Document Ads: What You Need to Know

Wondering how to improve LinkedIn lead generation? Looking for a way to develop warmer targeting audiences on LinkedIn? In this article, you’ll discover how to use LinkedIn document ads to put downloadable lead magnets in front of the right people on LinkedIn. 3 Tips to Improve ROI From LinkedIn Document Ads Campaigns A LinkedIn document […]

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Updating to the New Facebook Page Experience: What You Need to Know

Has your Facebook business page switched over to the new Pages experience yet? Wondering what’s changing and how it will impact you? In this article, you’ll learn how Facebook’s latest Pages experience works and what you need to update so your organic Facebook business presence makes the right impression. What Is the New Pages Experience […]

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Twitter HQ trolled as Musk shuts down offices

My Account Account for SME Register to access your SME account Live TV Audio Audio Live TV My Account Account for SME Register to access your SME account BATS has most of the stock quote data. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. […]

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Jordan Peterson Returns To Twitter, Immediately Demands The Site Censor Anonymous Trolls

Jordan Peterson addressed students at The Cambridge Union in Cambridge on November 02th, 2018. … [+] Cambridgeshire. (Photo by Chris Williamson/Getty Images). Getty Images Canadian self-help author Jordan Peterson returned to Twitter on Friday under Elon Musk’s reign (along with comedian Kathy Griffin and conservative satire site The Babylon Bee). Griffin had been permanently suspended […]

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‘#R.I.P Twitter’ Trends As Musk’s Ultimatum To Staff Reportedly Triggers Exodus And Offices Close—Here’s What You Need To Know

Topline Confusion reigns at Twitter as the company closed its offices and hundreds of employees opted to leave rather than sign on to Elon Musk’s demand they work longer hours, the latest in a series of chaotic developments as concerns grow that the billionaire’s leadership is putting the social media platform’s future at risk. The […]

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How to Use Google Analytics 4 for Marketing

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google Universal Analytics vs. Google Analytics 4: What’s Happening? Google is notorious […]

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How to Improve Twitter Ad Tracking

Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly? In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively. Why Marketers Need to Update Twitter Pixel Code For years, Twitter has offered a handful of tools—like the […]

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How to Run Shoppable Ads in YouTube Shorts

Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed? In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable. What Marketers Should Know About YouTube Shorts Ads Since YouTube launched Shorts in September 2020, the […]

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8 Tips to Improve Facebook Reach With Unconnected Distribution

Want to grow the reach of your Facebook business page? Wondering how to take advantage of Facebook unconnected distribution?  In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution. Unconnected Distribution and Facebook Reach Facebook started as a platform for connected distribution. In other words, users would only […]

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Is Social Media Finally Ready To Evolve?

TOPSHOT: Mark Zuckerberg, founder and CEO of Facebook testifies before the US House Committee on Energy … [+]Congress hearing on Facebook by Commerce, Washington DC 11 April 2018. / AFP PHOTO /SAUL LOEB AFP via Getty Images Facebook and Twitter enjoyed a strong run. Mark Zuckerberg was born in Harvard’s dorm rooms. He catalyzed the […]

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