Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget?  In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important? Influencer marketing has become an increasingly important strategy for business-to-business (B2B) brands looking to build trust, expand […]

Want to open your own marketing agency? Wonder how other marketers make it happen? In this article, you’ll discover how one agency marketer made the leap to agency owner. The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. For agency owners and marketers, […]

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes  Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […]

Social media has become one of the most powerful marketing tools of the current era. With it, business owners can extend their reach into a broader base of interested customers, effectively and inexpensively. Businesses can even target their marketing efforts precisely, saving both time and money. Here are 7 social media tips to reach people […]

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand?  In this article, we’ll explore how to use benefits and outcomes to differentiate your business. Why Are Brand Benefits Important to Marketers? In today’s competitive business landscape, companies must deeply understand their target customers […]