Category: Marketing News

This archive contains 2149 posts.

How Influencer Marketing Is Evolving In 2021

Influencer marketing, which refers to leveraging the social media presence of influencers to promote products and services, has evolved over the last few years. A 2020 study of influencer marketing found that 73% of marketers had increased their budgetary allocation for influencer marketing over the last year. 60% of markets said they believed influencer marketing […]

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10 Facebook Ad Types That Improve Sales

Do you want to generate more revenue and drive more sales with Facebook ads? Are your current ad campaigns falling short? In this article, you’ll discover 10 key Facebook ad types that can improve sales, along with tips to use them more effectively. #1: Facebook Conversions Ads If you want prospects to complete a high-value […]

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Understanding Home Title Fraud

Are you aware that thieves and scammers can scam you out of your entire home without even setting foot on your property? Home title fraud is on the rise and it is one of the scariest forms of “home invasion.”  From 2015 to 2019, real estate and rental fraud grew at 2.6x the rate of […]

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3 Ways to Build Warm Facebook Ad Audiences

Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads? In this article, you’ll learn how to use three types of Facebook ad formats to improve your results. #1: How to Use Facebook Instant Experience Ads to Build Warm Audiences Instant experience ads are an underutilized […]

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Persuasion Science: Marketing Insight From Robert Cialdini

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? In this article, you’ll discover three modern principles of persuasion science and what they mean for marketers. #1: Boost Credibility With Social Proof The notion of social proof refers to the tendency human beings […]

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A Look at the GameStop Short Squeeze

Anyone interested in finance and stock trade is familiar with the sudden, inexplicable rise of GameStop stock in early 2021, but you may not be intimately familiar with the details of how it all went down. It’s definitely a story worth hearing.  In early January of 2021, GameStop stock was selling at about 18 dollars […]

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How to Use Instagram Hashtags for Business: A Guide for Marketers

Wondering how to effectively use hashtags to improve your visibility on Instagram? Looking for an easy-to-follow guide? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. You’ll learn how to choose your hashtags, how many to use, and where to put them in […]

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Staying Secure Online

Remaining secure online isn’t easy anymore, especially as every 39 seconds someone gets attacked by a hacker online. Cybercrime is a growing concern, and in 2019 alone there were almost 160,000 security incidents, 81% of which linked to stolen or weak passwords. Staying secure online is now a problem for more people due to COVID-19 […]

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