Category: Marketing News

This archive contains 2064 posts.

Persuasion Science: Marketing Insight From Robert Cialdini

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? In this article, you’ll discover three modern principles of persuasion science and what they mean for marketers. #1: Boost Credibility With Social Proof The notion of social proof refers to the tendency human beings […]

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A Look at the GameStop Short Squeeze

Anyone interested in finance and stock trade is familiar with the sudden, inexplicable rise of GameStop stock in early 2021, but you may not be intimately familiar with the details of how it all went down. It’s definitely a story worth hearing.  In early January of 2021, GameStop stock was selling at about 18 dollars […]

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How to Use Instagram Hashtags for Business: A Guide for Marketers

Wondering how to effectively use hashtags to improve your visibility on Instagram? Looking for an easy-to-follow guide? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. You’ll learn how to choose your hashtags, how many to use, and where to put them in […]

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Staying Secure Online

Remaining secure online isn’t easy anymore, especially as every 39 seconds someone gets attacked by a hacker online. Cybercrime is a growing concern, and in 2019 alone there were almost 160,000 security incidents, 81% of which linked to stolen or weak passwords. Staying secure online is now a problem for more people due to COVID-19 […]

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11 Facebook Ads Ideas to Improve Your Results

Are your Facebook ads failing to deliver? Have you considered different types of ads on Facebook? In this article, you’ll learn how to choose the best Facebook ad for your business goals and why your choice matters in the long-term. You’ll also find effective ad examples to inspire your next campaign. Why Choosing the Right […]

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Geotargeting TikTok Ads: How to Reach a Local Audience

Are your local customers on TikTok? Wondering how to reach a new TikTok audience based on a precise geographic area? In this article, you’ll discover a step-by-step guide for using DMA geotargeting TikTok ads to reach a narrow local audience. The Benefits of Advertising on TikTok It’s no surprise that businesses are clamoring to be […]

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The Truth About COVID Vaccine Facts

The COVID vaccine was created faster than any other vaccine in history. That makes some people very nervous about the safety and effectiveness of the vaccine, but there are several reasons why fast-tracked vaccines are still safe. It’s time to learn more about COVID vaccine facts. Most vaccines indeed take about 10-15 years to create, […]

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Testing Facebook Ad Creative: The Path to Better Sales

Want more sales from Facebook ads? Wondering if better creative could improve your results? In this article, you’ll learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales. Why Facebook Ads in a Post-COVID World? Let’s start at the beginning. Why Facebook ads? Especially following so close […]

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Tips to Improve Sales Closing Ratios

A business is only as good as its salesforce, or so they say and it is not ideal when a large portion of good leads don’t get converted. The sales team are very much the cutting edge of every business; without them there would be nothing, therefore it makes sense to invest heavily in sales […]

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