Category: Marketing News

This archive contains 2064 posts.

YouTube Ads for Small Business: How to Get Started

Wondering how to use YouTube ads to promote your business? Looking for an easy-to-understand guide to set up your first campaign? In this article, you’ll discover how to properly set up and run three low-stakes video ads on YouTube. Why Should Small Businesses Advertise on YouTube? YouTube is more than just a video-sharing platform. It’s […]

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Facebook Ad Success Without Apple Data: Rethinking Your Strategy

Wondering how to track Facebook ads attribution in 2021? Looking for guidance you can trust? In this article, you’ll discover how to measure Facebook ads without relying on retargeting data. How the Changes at Apple Affect Marketers and Facebook Ads The latest privacy changes and tracking restrictions implemented by Apple have thrown a lot of […]

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How Influencer Marketing Is Evolving In 2021

Influencer marketing, which refers to leveraging the social media presence of influencers to promote products and services, has evolved over the last few years. A 2020 study of influencer marketing found that 73% of marketers had increased their budgetary allocation for influencer marketing over the last year. 60% of markets said they believed influencer marketing […]

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10 Facebook Ad Types That Improve Sales

Do you want to generate more revenue and drive more sales with Facebook ads? Are your current ad campaigns falling short? In this article, you’ll discover 10 key Facebook ad types that can improve sales, along with tips to use them more effectively. #1: Facebook Conversions Ads If you want prospects to complete a high-value […]

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Understanding Home Title Fraud

Are you aware that thieves and scammers can scam you out of your entire home without even setting foot on your property? Home title fraud is on the rise and it is one of the scariest forms of “home invasion.”  From 2015 to 2019, real estate and rental fraud grew at 2.6x the rate of […]

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3 Ways to Build Warm Facebook Ad Audiences

Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads? In this article, you’ll learn how to use three types of Facebook ad formats to improve your results. #1: How to Use Facebook Instant Experience Ads to Build Warm Audiences Instant experience ads are an underutilized […]

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