The ongoing pandemic that has ravaged the advertising industry for sports has caused uncertainty over the past 18+ months. The importance of measuring, changing media consumption habits and the influence of athletes has only increased for marketers. To effectively engage consumers, marketers have had to remain nimble in an increasingly fragmented—and challenging—environment.  As we move […]

The topline The U.K.’s competition regulator ordered Facebook’s parent company, Meta, to sell the animated image-sharing platform Giphy on Tuesday, a move that is set to unwind an 19 month-old acquisition and deal a blow to the recently rebranded company. Meta, Facebook’s parent company has been directed to dispose of Giphy, its newly acquired gif-sharing […]

AI (Artificial Intelligence) concept. Deep learning. GUI (Graphical User Interface) getty The predictions of Facebook’s demise might be a bit premature. It is likely that the social network will become something we are unable to recognize in 15 years. One of the most prominent companies in Big Tech isn’t going to slide into oblivion anytime […]

Spas are one of the fastest growing industries in the United States. According to Grand View Research, the global spa market was worth $47.5 billion in 2020 and, although the Coronavirus hit spas hard, it is expected to grow at a compound annual growth rate (CAGR) of 12.1% between 2-21 and 2028. This growth is […]

While Black Friday existed long before the Internet was around, Small Business Saturday – which is … [+] now only in its 11th year – was truly born in the social media era. getty Christmas is coming, but first comes “Black Friday,” which even in the era of ecommerce and online retailers – not to […]

SAN JOSE, CALIFORNIA – SEPTEMBER 17: Former Theranos founder and CEO Elizabeth Holmes goes by way of … [+] safety after arriving for court docket on the Robert F. Peckham Federal Constructing September 17, 2021 in San Jose, California. Holmes is going through costs of conspiracy and wire fraud for allegedly partaking in a multimillion-dollar […]

6th of August 1965: This scene is from the episode ‘Mission to the Unknown,’ a popular British television series … [+]The sci-fi TV series Doctor Who shows an episode of Doctor Who that features a meeting at the Dalek city in Kembel on 6 August 1965. The seven galaxies’ representatives meet to approve the Daleks’ […]

Because the media trade appears to be like to be extra inclusive of Black storytellers and develop their model consciousness with Black audiences, a deeper understanding of the group is more and more essential. Charlene Well mannered Corley, SME’s VP, Numerous Insights & Partnerships, and Ashante James, VP Account Director for Citibank at Publicis NY, […]