Category: Marketing News

This archive contains 2065 posts.

As Jury Deliberates In Kyle Rittenhouse Trial ‘Kenosha’ Trends On Social Media

KENOSHA WISCONSIN – NOVEMBER 16, BLM protesters are faced with Kyle Rittenhouse supporters … [+]On November 16, 2019, closing arguments at the Kenosha Country Courthouse in Kenosha Wisconsin were held. Photo by Tayfun Koskun/Anadolu Agency via Getty Images Getty Images: Anadolu Agency As the Kyle Rittenhouse jury was deliberating on Tuesday afternoon, tensions started to […]

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How to Stop Micromanaging Remote Employees

This year, over 42% of the US labor force worked full time jobs from home.  These numbers would have been unthinkable pre-pandemic, when only 4.1% of workers had the opportunity of remote work.  Now that this new mode of working is so widespread, people are able to appreciate the benefits it brings to both workers […]

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Launching on Social Media: A Timeline for Business Owners

Are you starting from scratch with social media? Got a new product or new business? In this article, you’ll discover a six-step plan for launching your new social media presence. Plus you’ll learn about some key things to avoid in your planning process. #1: 12 Weeks Before Launch: Choose Your Social Platforms A few months […]

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TikTok Strategy: A Proven Growth Plan

Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? In this article, you’ll learn a four-step method for creating TikTok content that will help you achieve your business goals. Why TikTok Matters to Marketers While other social media platforms still perform well for […]

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How brands can tackle ad avoidance – Nielsen

The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]

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How to Use Buyer Personas in Social Media Marketing

Does it seem like your posts are missing the mark? Do you want to publish content that really resonates with your future customers? In this article, you’ll learn how buyer personas can improve both paid and organic social marketing. Plus you’ll discover how to research, create, and implement ideal customer profiles for your business. What […]

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Embrace change in your media planning: 3 pillars of effectiveness

Over the past 18+ months of uncertainty, consumer lifestyles have changed dramatically—everything from where we work and how children engage in schooling, to where we shop and how much time we spend with friends and family. These changes in consumer habits and media interests mean that advertising models have to change and brands must adapt […]

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