Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding?  In this article, you’ll discover how to leverage your personality to build client trust and supercharge sales. Becoming the Public Face of Your Brand As a marketing agency owner, deciding whether to become the public face of your […]

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels  Expanding Number of Carousel Images Instagram is currently experimenting with an expanded Carousel feature that allows select users to include […]

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget?  In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important? Influencer marketing has become an increasingly important strategy for business-to-business (B2B) brands looking to build trust, expand […]

Want to open your own marketing agency? Wonder how other marketers make it happen? In this article, you’ll discover how one agency marketer made the leap to agency owner. The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. For agency owners and marketers, […]

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes  Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […]