Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people?  In this article, we’ll explore behavior science tips that lead to better marketing results. Why Should Marketers Focus on Behavioral Science? “Why do people do what they do?” This fundamental question has long captivated Nancy Harhut, author of […]

Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model? In this article, you’ll discover how an agency evolved its pricing structure. From Hourly-Rate Scramble to Premium Positioning: An Agency Owner’s Pricing Evolution  Running a profitable marketing agency requires mastering two fundamental abilities: pricing […]

When thinking about traveling, the worst thing that can happen is a delay. This means potentially being late to an event, missing a flight, or at worse getting entirely stranded. The best loyalty apps are good at making sure this happens as little as possible. Here are the most well-reviewed travel apps today.  Topping the […]

Artificial intelligence (AI) is transforming the world in ways that we could not have imagined a few decades ago. From self-driving cars to smart assistants, AI is making our lives easier, safer, and more productive. But AI is not only limited to these common and familiar applications. Many other amazing and surprising uses of AI […]

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand?  In this article, we’ll explore how to clearly convey your marketing value using analytics. Why Should Marketers Focus on More Clearly Conveying Their Metrics? In the digital age, everyone has access to data. But […]

Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes. Why Your Agency Must Reckon With AI We […]

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube User Experience You Tab on Mobile YouTube has introduced a new “You” tab in their main app that gives users easier […]