Is your business using LinkedIn? Wondering whether your LinkedIn following is truly interested in your products and services? In this article, you’ll learn how to do market research on LinkedIn, including reviewing native analytics for important clues. Why Should Marketers Use LinkedIn for Market Research? When you do LinkedIn market research, using a range of […]

Do you want to make better Instagram reels? Wondering how Reels analytics and metrics can show you what’s working? In this article, you’ll learn how to use Instagram Reels Insights to improve your Reels content. Where to Find Instagram Reels Insights If you usually create social media reports on desktop, you might be tempted to […]

A lead is not a random potential client. It is a potential lead that is only a step away from purchasing your products or services. All you need is to grab their attention, provide value and prove that your products or services will solve their problem. Generating quality leads is the backbone of an excellent […]

Want to get in front of your competitors’ customers on Facebook? Wondering what types of Facebook ad targeting your competitors are using? In this article, you’ll learn how to research and model Facebook audience targeting used by your competitors. How to Research Competitor Audiences on Facebook Who are your competitors targeting, anyway? Before you can […]

Want your business and products in front of more consumers during the holiday season? Looking for ways to stretch your marketing budget? In this article, you’ll discover 10 ideas for cost-effective social media contests to run during the holidays. You’ll also learn some best practices for successfully running giveaways. 10 Ideas for Seasonal Holiday Giveaways […]