Month: May 2022

This archive contains 31 posts.

U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors – Nielsen

Podcasts saw a remarkable increase in audience engagement during the pandemic which drove millions of people indoors and in front screens. In addition to the new listeners and increased engagement, there is also a growing number of listeners. While the rise in engagement is somewhat contrary to what might be expected amid the many consumer […]

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Instagram Video Ad Changes Marketers Need to Know

Do you run video ads on Instagram? Did you know that Instagram made a change that impacts placements? In this article, you’ll learn how to alter your advertising strategy and why embracing Instagram Reels ads might make sense. What Changed With Instagram In-Stream Ads and Why It Matters In February 2022, Instagram announced that the […]

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Social Media Liability Bill Passed California State Committee

If enacted, AB2408 will allow parents to sue the state Attorney General for social media. … [+]Companies on behalf of children who have been harmed by social media addiction. Getty Images If parents are concerned about their child’s addiction to social media, they may soon have the ability to sue them. California State Assemblymember Jordan […]

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NFT Launch Strategy: How to Ensure Success

Want to launch an NFT? Looking for a clear guide to building a project from start to finish? In this article, you’ll learn the core elements of the best NFT launches including some useful tools to get your project off the ground. NFTs Are the Ultimate Loyalty Program If you’re already running a successful business, […]

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Steering Clear of Groupthink in Business

Steering Clear of Groupthink in Business Businesses tend to create groups and panels to help them solve a problem or make a decision on something. Despite the virtue of bringing ideas together, these groups tend to kill creativity and innovation. Group members make quick decisions, especially when the most influential group members come up with […]

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Snapchat Advertising: A Step-by-Step Guide

Thinking of expanding your ad spend beyond Facebook and Instagram? Are you looking for a comprehensive guide to Snapchat ads? In this article, you’ll get a complete walkthrough of how to use the Snap Ads platform including an introduction to its ad formats and tracking features. Why Your Business Should Advertise on Snapchat With more […]

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14 Ways to Benefit From Meta Business Suite

Want to manage your Facebook and Instagram marketing efforts more efficiently? Curious how to take advantage of Meta Business Manager? In this article, you’ll discover 14 Meta Business Suite features designed to help marketers work and collaborate more effectively. Plus, you’ll learn how to use them for the best results. #1: To-Do List Located front […]

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11 Instagram Video Ideas to Attract More Leads

Are you looking for new ways to find customers on Instagram? Curious how to create videos that get people interested in your business? In this article, you’ll find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads. What to Keep in Mind for Top-of-Funnel Video Content on Instagram If your main […]

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