Month: April 2022

This archive contains 30 posts.

How audience-based reach metrics in-flight can boost ROI – Nielsen

Pilots need real-time information to tell them how well their aircraft is performing and whether it’s on course to arrive on time or earlier, using airspeed indicators, altitude indicators, altimeters and more. Landing in the desired place is the ultimate goal. The goal of in-flight information, or optimizing their flight path, is to know and […]

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How to Use Instagram Comments to Turn People Into Customers

Want more engagement and sales from Instagram? Do you have a comment strategy? In this article, you’ll discover how to grow your customers by replying to comments. Why Your Business Needs an Instagram Comment Strategy Instagram comments are much more than a vanity metric. Before jumping into strategy, let’s look at why it’s so helpful […]

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Some Analysts Downgrade Twitter Stock Amid ‘Full Blown Elon Circus’

Topline As speculation continues to swirl around Elon Musk’s $43 billion offer to buy Twitter, more Wall Street analysts are downgrading shares of the social media company, remaining skeptical of the takeover bid and warning it could drag the stock lower. Uncertainty around Musk’s offer to buy Twitter is a “downside risk,” according to experts. […]

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Launching NFTs: Inside the Bulls and Apes NFT Project

Thinking about starting your own NFT? Curious about what really goes into an advanced NFT launch? In this article, you’ll discover the unique steps a top 100 holder of the Bored Apes Yacht Club NFT collection took to launch his new project including offering NFT refunds, gamification, partnerships, and a whole lot more. Why Entrepreneurs […]

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Nielsen Annual Marketing Report: Era of Alignment

Even with the challenges of the past 2 years, many brands are still trying to rebalance their marketing efforts in 2020 after massive pullbacks, particularly when it comes to radio and television. While they are rebalancing, it is important to remain agile. Consumer behavior isn’t just in flux—it has changed. Data remains a marketer’s guiding […]

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Elon Musk Is Poised For A Hostile Takeover Against Twitter

Tesla CEO Elon Musk attended the Gruenheide opening ceremony of the Tesla factory Berlin Brandenburg. … [+]Germany, 22 March 2022 ASSOCIATED PROPRESS One extremely wealthy man quietly held shares in an undervalued company. This investor went public about his concerns regarding the firm and asked for clarifications. We’ve seen where such a scenario ends dozens […]

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