Month: February 2022

This archive contains 28 posts.

Social Media Gives Confounding View To Russian War On Ukraine

After a rocket strike in Kyiv (Ukraine), Friday February 25, 2022, Natali Sevriukova responds near her home. ASSOCIATED PROPRESS A friend approached Eslam Mmadouh, desperate to help him. Would Mamdouh drive him 340 miles west to Lviv, a city near Ukraine’s border with Poland? Mamdouh agreed, though the young nursing student has been reluctant to […]

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How Black audiences are engaging with audio more than ever – Nielsen

Content is the common language for African Americans. U.S. Black Americans spend more time in media than any other population. Content engagement is what drives the most popular hits and trends. Black customers are increasingly taking control over their media and economic influence and investing in Black communities, Black content, and Black experiences. The Black […]

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the importance of Spanish language content – Nielsen

As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.” Maybe it’s my light skin or my name. “Estacie” doesn’t exactly translate very easily. Perhaps it’s the other person’s familiarity with Cuban actors or musicians. Maybe it’s the way that I speak English. I often respond in Spanish “Si, soy […]

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How to Achieve More With Twitter Ads

Do you want to get better results from your Twitter ads? Curious how to use the platform’s changes to help you get there? In this article, you’ll get tips for using Twitter’s performance advertising and measurement tools to produce better campaign results. Twitter Campaign and Creative Changes Marketers Need to Know Since early 2021, Twitter […]

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Donald Trump’s Twitter Alternative ‘Truth Social’ Launches On Apple App Store

Topline Donald Trump’s new social media platform Fact Social launched on Apple’s App Retailer early on Monday, establishing a return to social media for the previous President who was banned from all mainstream on-line platforms final 12 months after being accused of inciting his supporters to have interaction in violence through the January 6 Capitol […]

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How to Use Twitter for Professionals

Want to get back into using Twitter for marketing? Not sure if it’s worth applying for a professional account? In this article, you’ll discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform. What Is Twitter for Professionals? Twitter for Professionals is […]

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Facebook Ads Audit Guide: How to Refresh Your Ads

Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click? In this article, you’ll learn six ways to improve your Facebook advertising for better results. #1: Carefully Increase Your Facebook Ad Budget Let’s say you launched a lead generation campaign […]

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