Month: January 2022

This archive contains 31 posts.

why brands need to understand consumer sentiment – Nielsen

Knowing that personal relationships are key to brand longevity, smart marketers will look forward to a third year with COVID-19. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts.  While it’s important for brands to maintain balanced marketing strategies, marketers should […]

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8 Ways to Improve Instagram Ads Performance

Are your Instagram ads getting too expensive or failing to deliver results? Do you want to improve your campaigns but don’t know where to start? In this article, you’ll find eight ways to leverage your Ads Manager and best practices for a better return on ad spend (ROAS) in your Instagram campaigns. #1: Create an […]

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How To Avoid The Doom Scroll On Social Media

Young lady lying down on couch in living room while using mobile phone at home. getty Nir Eyal released his book Intractable: Control your Attention, Choose Your Life!In August 2019, the world appeared to be relatively stable. Mid- to late summer saw the economy roaring (the GDP rose by 2.1%), unemployment rates had fallen to […]

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Why Should Businesses Care About Crypto?

Wondering if NFTs, social tokens, and crypto could benefit your business? Are you concerned whether you’re missing out on what Web 3.0 has to offer? In this article, you’ll discover why crypto is the new frontier for business. What You Need to Know About Crypto Today If you work for a small business, are an […]

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Closing the Gender Gap in Business

Closing the Gender Gap Closing the gender gap is critical and educator Jonathan Osler has a multitude of ways it can be done. According to Osler, it’s important for businesses to first recognize this social justice issue. After the problem is acknowledged, it is essential for businesses to communicate with everyone and develop a plan […]

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