Month: November 2021

This archive contains 30 posts.

How to Use Buyer Personas in Social Media Marketing

Does it seem like your posts are missing the mark? Do you want to publish content that really resonates with your future customers? In this article, you’ll learn how buyer personas can improve both paid and organic social marketing. Plus you’ll discover how to research, create, and implement ideal customer profiles for your business. What […]

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Embrace change in your media planning: 3 pillars of effectiveness

Over the past 18+ months of uncertainty, consumer lifestyles have changed dramatically—everything from where we work and how children engage in schooling, to where we shop and how much time we spend with friends and family. These changes in consumer habits and media interests mean that advertising models have to change and brands must adapt […]

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How to Research Your Competitor’s Ads on 4 Social Platforms

Looking for inspiration to improve your social ads? Wondering what the competition is doing? In this article, you’ll learn how to research your competition’s ads on Facebook, Instagram, LinkedIn, and Twitter. #1: Research Competitors’ Facebook Ads With around 2.89 billion monthly active users, it’s no surprise that many businesses have made Facebook their go-to for social media […]

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How to Make Your Organic Products Stand Out on Social Media

In today’s world, organic products are becoming more and more popular. Organic food makes up a large percentage of grocery stores’ produce sections, and there are even whole stores devoted to the sale of organic products. With so many options available to consumers, it can be difficult for organic product vendors to stand out on […]

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Becoming Irresistible: How to Maximize the Impact of Your Message

Want to motivate more people to do business with you? Wondering how to deliver a message people can’t ignore? In this article, you’ll learn how to become so irresistible to prospects and customers that they can’t help but engage with or buy from you. Why Understanding Your Customer’s Motivation Is so Important Oddly enough, when […]

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Media Coverage of Philanthropy: Shlomo Rechnitz

While many continue having a negative view of the media – and in particular, difficulty trusting the way it covers political issues, there are certain elements of its coverage that the media deserves to be commended for. In a world filled with negativity, there is indeed a need for the media to shine a light […]

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