YouTube Changes That Affect Marketers

Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers? In this article, we explore YouTube changes that affect your marketing. This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this […]

Read more

How to Create YouTube Video Ads Quickly

Need to improve your YouTube ads workflow? Want to produce video ads and optimize campaigns faster? In this article, you’ll learn how to use Google’s Ads Creative Studio to create and manage multiple versions of YouTube video ads. Why Should Marketers Know About Google Ads Creative Studio? First launched in 2021, Ads Creative Studio is […]

Read more

Unlocking the Power of Influencer Marketing: Strategies for Success

In today’s digital age, influencer marketing has become a key player in promoting products and services to a vast audience. By collaborating with influencers, brands can tap into their dedicated followers and leverage their credibility. In this blog post, we’ll delve into the world of influencer marketing and provide you with strategies for success. Whether […]

Read more

Building in Public: Leveraging Twitter for More Reach

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? In this article, you’ll discover how to build in public by leveraging Twitter. Why Is Building In Public on Twitter So Valuable? Building in public is […]

Read more

TikTok Changes That Affect Marketers

Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shop TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators. With TikTok Shop, brands can […]

Read more

Facebook Messenger for Business: How to Analyze and Optimize Your Strategy

Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working? In this article, you’ll learn how to use Facebook messaging insights to track and improve your Messenger strategy. Why Direct Messages Matter for Businesses on Facebook If you want customers to engage with your business on Facebook, you’ve probably […]

Read more