Author: Anthony Johnson

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  • How to Improve Twitter Ad Tracking

    Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly? In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively. Why Marketers Need to Update Twitter Pixel Code For years, Twitter has offered a handful of tools—like the

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  • How to Run Shoppable Ads in YouTube Shorts

    Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed? In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable. What Marketers Should Know About YouTube Shorts Ads Since YouTube launched Shorts in September 2020, the

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  • 8 Tips to Improve Facebook Reach With Unconnected Distribution

    Want to grow the reach of your Facebook business page? Wondering how to take advantage of Facebook unconnected distribution?  In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution. Unconnected Distribution and Facebook Reach Facebook started as a platform for connected distribution. In other words, users would only

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  • Is Social Media Finally Ready To Evolve?

    TOPSHOT: Mark Zuckerberg, founder and CEO of Facebook testifies before the US House Committee on Energy … [+]Congress hearing on Facebook by Commerce, Washington DC 11 April 2018. / AFP PHOTO /SAUL LOEB AFP via Getty Images Facebook and Twitter enjoyed a strong run. Mark Zuckerberg was born in Harvard’s dorm rooms. He catalyzed the

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  • Online Social Engagement: The Future of Hybrid and Virtual Events

    The COVID pandemic has affected the way businesses and employees travel and interact at events, especially with the big shift towards digital engagement. More communication is being done over email and video conferencing while online engagement has reduced the need to travel. This in turn has led to a decrease in business travel’s share of

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  • Creating a DAO: The Fundamental Building Blocks

    Want to create a decentralized autonomous organization (DAO) to give all members a voice and vote? Wondering how to structure and grow a DAO? In this article, you’ll discover how to develop a thriving DAO. DAOs: A New Model for Structuring Organizations Many established organizations and institutions have evolved with strict hierarchies in place that

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  • Instagram Strategy Audit: How to Renew Your Results

    Is your Instagram marketing working? Are you using outdated strategies and tactics? In this article, you’ll discover how to audit and improve your existing Instagram strategy. Why Audit Your Instagram Strategy? Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend,

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  • How to Book Customer Appointments on Facebook

    Looking for an easy way to book more appointments or reservations? Did you know you can use Facebook to simplify the process? In this article, you’ll learn how to set up the reservation and appointment action buttons on your Facebook page and discover how to promote your offerings with organic posts and Facebook ads. How

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  • How to Reply to YouTube Comments With Shorts

    Want a faster way to respond to YouTube comments? Wondering how to reply to video comments with YouTube Shorts? In this article, you’ll learn how to respond to YouTube comments with Shorts, giving you new opportunities to create content while building a community. #1: How to Respond to YouTube Comments With Shorts This YouTube feature

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  • How to Get Customers to Call You: Call Ads for Facebook and Instagram

    Want more warm customers and qualified leads to call your business? Wondering how to target Instagram and Facebook call ads to consumers in various stages of the sales funnel? In this article, you’ll learn how to use five features and tools to improve results from Meta’s Instagram and Facebook click-to-call ads. #1: How to Use

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